For a Metropolis ThinkTank, Ennead hosted a panel discussion titled "From Data to Delivery" on the topic of data and research in workplace design.
Moderated by Avinash Rajagopal, editor in chief, Metropolis, the panelists included Don Weinreich, Ennead Partner; Melissa Marsh, founder of PLASTARC and occupant experience lead, Savills; Darius Sollohub, author of Millennials in Architecture: Generations, Disruption, and the Legacy of a Profession; and Cindy Anzel, associate vice president, HR and operations, The New York Stem Cell Foundation.
An excerpt from the Metropolis piece "For Workplace Designers, Diverse Data Opens Up New Possibilities" that responds to the ThinkTank conversation:
Evaluating and analyzing behavior is not easy, the panelists agreed. Laying out some basics, Ennead partner Don Weinreich explained: “To be good designers and deliver good solutions, we have to be curious.” The questions you ask in research—about each demographic, its behaviors, and its needs— provide the best direction for decision making, rather than preconceived notions about what employees want.
Read the full Metropolis article here.
View highlights from the conversation here.